The company was founded in 2012 by Dave Weiner, who quit his job as North American CEO of a software company to start a bicycle company. Weiner crowdfunded the startup company with a Kickstarter campaign in July 2014, with users who donated $350 promised a bicycle from the first shipment, and reached his funding goal of $30,000 within hours of launching. By the end of the 30-day campaign, Priority had received $556,286 of startup capital.
- "Why This CEO Quit His Job to Pursue a Childhood Dream". Inc. 26 December 2014. Retrieved 1 January 2015.
- Mike Senese (18 July 2014). "This Mechanic Is Making the Ultimate Commuter Bike for Everyone". Make.
- "How Priority Bicycles Made a "Maintenance Free" Bike For Under $400". Gizmodo. 15 July 2014.
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