Everlane

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Everlane, Inc.
Industry Retail
Founded 2010 (2010)
Founders
  • Michael Preysman
  • Jesse Farmer
Headquarters San Francisco, California United States
Area served
The U.S. and Canada
Key people
Rebekka Bay (Head of Product and Design)
Products Women's and Men's: Shoes, clothing, bags, accessories
Revenue $40 Million (2017)[citation needed]
Website everlane.com

Everlane is an online clothing retailer. The organization is headquartered in San Francisco, California and has a small team in New York City.[1] It is a leader in basic apparel and pricing transparency.[2][3]

History[edit]

Everlane was founded in 2010 Michael Preysman; by 2011 the company had received $1.1 million in seed funding.[4] Everlane started with a referral invite list that gained 60,000 subscribers in 5 days although the company only had 1,500 T-shirts in inventory.[5] In 2012, Everlane opened a pop-up shop in New York during the holidays. The store was open for 2 weeks, with select merchandise available for purchase in-store.[6]

In 2014, Everlane began a partnership with delivery company Postmates to provide same-day delivery to consumers in San Francisco and New York.[7]

Everlane launched a mobile app in 2015. The app features the current weather updates in order to provide suggestions for what to wear alongside the weather descriptions.[8] In September 2017, Everlane launched its denim collection.[9][10]

Publicity[edit]

The brand has received publicity via actress Angelina Jolie, who has been seen wearing Everlane loafers,[11] and carrying an Everlane tote bag.[12] Model Gigi Hadid has worn Everlane sneakers.[13]

Awards and honors[edit]

In 2015, founder Michael Preysman, was included in Forbes' 30 Under 30 for his work on the firm in "reinventing retail and E-Commerce."[14]

References[edit]

  1. ^ About Everlane
  2. ^ Christine Birkner, How Clothing Brands Are Embracing Transparency to Meet the Growing Demand for Sustainable Apparel; Patagonia, Everlane and PACT lead the trend Adweek 5/1/2017
  3. ^ CBS Price Transparency New Trend Among Emerging Clothing Retailers April 19, 2017
  4. ^ "Everlane". Crunch Base. Retrieved October 24, 2015.
  5. ^ Drell, Lauren. "Everlane: "You Don't Need to Pay a 7x Markup for High-quality Fashion". Mashable. Retrieved October 24, 2015.
  6. ^ Dillet, Romain. "Clothing Startup Everlane Opens A Pop-Up Store In New York, Now Has 400,000 Active Members (TCTV)". TechCrunch. Retrieved October 18, 2015.
  7. ^ Lawler, Ryan. "Postmates Partners With Everlane To Bring Customers Select Items On-Demand In San Francisco". TechCrunch. Retrieved October 18, 2015.
  8. ^ Perez, Sarah. "Fashion Startup Everlane Arrives on Mobile with an App Catering to its Biggest Fans". TechCrunch. Retrieved October 18, 2015.
  9. ^ LeSavage, Halie. "Everlane Just Launched the $68 Jeans You'll Want to Live In". Glamour. Retrieved 2017-10-12.
  10. ^ "Ethical Brand Everlane Just Released Its First Denim Collection". Verily. Retrieved 2017-10-12.
  11. ^ Barsamian, Edward. "Angelina Jolie Pitt's New Go-To Travel Shoe Is Surprisingly Affordable". Retrieved 2016-08-28.
  12. ^ "Angelina Jolie and Olivia Munn's Favorite Tote Is About to Be Your Favorite Tote, Too". Retrieved 2016-08-28.
  13. ^ Aemilia Madden,Gigi Hadid Wore the Affordable Sneakers Fashion Girls Love Whowhatwear MARCH 30, 2016
  14. ^ O'Conner, Claire. "30 under 30: Meet the Young People Reinventing Retail and E-Commerce". Forbes. Retrieved October 18, 2015.

External links[edit]